Going from the tutelage of another successful flooring company who found success in the product, the partners originally were looking to start in North Carolina, but could not pass up the opportunity to bring this product to Virginia and the Blue Ridge Valley, where they grew up. The two found the perfect location and ordered their first truck. The focus of their company was to offer to contractors, installers and the general public, a high-quality product, at an affordable price. Not mark the product up through the roof or price the flooring based off who was buying it. Virginia Discount Flooring sells all of their finishes at the same price for the same level of product. No hidden prices, no hidden fees. The price is listed and is the same every day with every finish.Â